What does a roadmap to a successful DXP look like?
Start with your customers
Focus on the customer experience. What do you want to optimize? Which touchpoints and content are relevant? How can the DXP help to create a consistent brand experience without disruptions?
Start with your team
Where do your marketing team and editors stand today? Which problems should the DXP reduce in the future, which workflows should it make easier? What can the optimal author experience look like? How does the DXP need to be tailored to make this possible?
Don't start on a greenfield site
Start with your business processes, existing systems and data. Which systems and touchpoints should be replaced by the DXP?
Don't start with technology
Don't start by selecting a DXP system, but define your digital strategy. This includes customers, your team and your existing digital architecture. Which DXP system can help you implement your strategy?
Time to talk about the right DXP!
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