Stand-alone solution for MAPA's cashback campaign

We developed an independent solution within the existing TYPO3 system for the “NUK Perfect Match free trial” campaign. The extension makes it possible to expand the successful campaign flexibly and easily on a weekly basis.

Imagebild für MAPA Nuk Cashback Aktion von Perfect Match Flasche

Project shortcuts

The project objective was to develop an independent solution within the existing TYPO3 system for the “NUK Perfect Match free trial” campaign. This solution was intended to simplify the creation of landing pages for similar cashback campaigns from different brands. A special form is used to digitally capture consumer data and a photo of the receipt. The participant data, including the receipt, is then checked and either “confirmed” or “rejected”. Depending on the check result, a corresponding email is automatically sent to the consumer.

Successful TYPO3 optimization and digital marketing consulting for MAPA

We were able to convince MAPA with our comprehensive expertise in the existing TYPO3 system, be it in content maintenance, the further development of plug-ins or the customization of templates. Thanks to our many years of experience in strategic planning, we also offer sound consulting services for digital marketing campaigns.

Procedure in milestones

  • Project start: Backend configuration

    Start of the technical setup and customization of the backend.

  • Front-end configuration

    Implementation and customization of the user interface.

  • Provision of designs & texts

    Delivery and integration of the final design and content.

  • Content maintenance

    Maintaining and optimizing the content for the final version.

  • Testing

    Carrying out extensive tests to ensure functionality and quality.

  • Go Live

    Publication and going live of the project.

  • Post-Go Live activities

    Follow-up, monitoring and optimization after going live.

Efficient landing pages and data verification

We expanded the existing TYPO3 content management system so that landing pages for cashback and prize draw campaigns can be created in future, including an entry form and data verification process. The payment provider can process the payments using a weekly data export. At the customer's request, we also implemented a weekly counter and individual reasons for rejection.

Record participation in NUK Perfect Match campaign

Due to the spread of the “Perfect Match” promotion on mydeals.de, the planned quota of 4,500 entries was already exhausted on the fifth day of the promotion. Due to the high demand, the promotion was extended in the second week by an additional 1,000 entries per week for a period of seven weeks. MAPA then extended the campaign by a further four weeks with 500 additional participations per week, resulting in a total quota of 13,000 participations. A real success!

Teaserbild MAPA Nuk Perfect Match Cashback Aktion

Contact us now and achieve your digital goals!

Claudio Diaspero

Managing Director
+49 421 333055-569