10.09.2024 - Our subsidiary neusta integrate has entered into a strategic partnership with Bynder, the leading provider of digital asset management (DAM) based in Amsterdam. The aim of the collaboration is to further strengthen customers' DXP (Digital Experience Platform) strategies by integrating Bynder's powerful technology into their corporate infrastructure and digital services. This step strengthens the portfolio of the entire digital group with another central component in the area of digital transformation.
“We are thrilled to have Bynder as a partner,” says Jörg Scholtz, Managing Director of neusta integrate. “Bynder is an outstanding player in digital asset management and perfectly complements our DXP strategy. Through this partnership, we can offer our customers the best solutions to efficiently manage their digital assets and strengthen their brand presence. Our goal is to always implement innovative and customized solutions that meet the highest standards - with Bynder at our side, we are ideally positioned.”
For Bynder, the partnership is an important step in further expanding its presence in the DACH market. “neusta integrate is an ideal partner for us, not only because of their strong presence in the region, but also because of their technological expertise,” explains Daniël van den Hoven, VP Channel EMEA at Bynder. “The development of innovative integrations such as the Bynder-Crownpeak Connector at the start of our partnership shows the special potential of this cooperation. Together, we can offer our customers customized and highly integrated solutions that significantly improve their digital business processes.”
Optimization of editorial workflows through new connector
The new integration between the FirstSpirit DXP and the Bynder DAM enables editors to seamlessly access their company's central digital assets from the FirstSpirit editorial interface. Images, videos, audio files and documents, including all associated metadata, can be played out efficiently and legally compliant in the various channels served by FirstSpirit via the connector. This connection simplifies the workflow considerably, as all relevant content can be managed centrally and published without media discontinuity. This significantly increases the speed and efficiency of content creation and delivery.
Launch of the partnership at DMEXCO 2024
Together with Bynder, neusta integrate will present the partnership and the Bynder-Crownpeak Connector at DMEXCO in Cologne on September 18 and 19, 2024. Interested parties are cordially invited to visit the joint stand to learn more about the new possibilities and to exchange ideas with experts from the digital group team neusta and Bynder. You can find out more here.
About Bynder
Bynder is a leading provider of Digital Asset Management (DAM) and offers companies a comprehensive platform for managing, organizing and distributing their digital content. Intuitive tools and seamless integrations enable Bynder users to create consistent and personalized digital experiences for their brands and make their marketing processes more efficient. With the Bynder DAM, teams can store, organize and share their marketing materials centrally, promoting collaboration and brand consistency. The platform offers features such as intuitive search, versioning, custom metadata and integrations with other tools to optimize the entire lifecycle of digital assets. By automating workflows and providing a user-friendly interface, Bynder enables companies to save time and increase the efficiency of their marketing processes.
